'I Started Nollywood’ — Muyideen Alade Aromire
By Wole Ajayi
Published: October 31, 2007
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Could you tell us about your background? What was growing up like?

It was fun o. My father was somehow rich. He was a senior civil servant in Ikoyi. He had some white men as friends. And my mother would always tell us, if you pass your exams, throughout the holidays you'll be going to the cinema. You walk freely, no stoppage, no barrier. It was all fun. We were then in Lagos Island. I faced my studies squarely and I never went beyond the fourth position. But whenever we were in the third term, towards the long holiday, I made sure I came first in class. I knew with that I had a bonus of a long holiday, because coming out tops in your class would guarantee you eating each meal with three pieces of meat; you wouldn't be involved in the washing of plates and you wouldn't do any house chores. In fact, you'll be treated like a king. My mother really used that in making sure that we faced our studies. And anything they promised, they fulfilled. I schooled in Isolo, Awomama, in Imo State.

Why were you sent to Imo State?

Muyideen Alade Aromire
Well, I was somehow a rascal. My father had a friend who was his colleague in the civil service in Awomama. He sent me to go and stay with him. I was there for two years. And everybody thought I was the man's son who had returned from Lagos. You know, I resemble Igbo. They'd speak Igbo to me and I'd say, Kilo nse awon eleyi? (What's wrong with these ones?) They never believed that a Yoruba boy could leave Lagos to School in Igboland. I grew up like any normal child and I enjoyed it.

When you were going into movie production, did you see anyone as your mentor?

Yeah! There were two of them. One is an Indian, Dhamendra. I loved him so much to the extent that anytime we went to the cinema, I always wondered if I could ever be seen on a big screen like him. I just wanted to be seen on the screen. Then back home, Bello (Adebayo Salami) is my role model, but I never knew I'd later be competing with him.

You never got to like the Ogundes, the Olumegbons, Duro-Ladipos and the rest of them?

My inspiration came from Ogunde. He had a shop next to our house and one of his wives was even my aunt. Anytime he came into Lagos in his Range Rover he would always be in a woolen dress, the type Awo used to wear, and you'd see him so clean. He was more popular for music then than for drama. He had Ogunde Records, and people were really buying his records. When I returned from Germany, they said he was on location shooting Aiye, and I had to go there. And I began to see a different side of him, because I had known him to be more into the Highlife kind of music.

But Ogunde had always been very popular as an actor

Yes, I later researched into his works, he was not really into metaphysical or traditional plays. The ones he had been doing are the likes of Onimoto, Yoruba Ronu and others which are political and social oriented message productions. In fact, when he came out with his celluloid films, Aiye, Jaiyesinmi, Aropin N'teniyan and the rest of them, a lot of people believed he had this black power. When he came out with Aiye, and I saw the birds flying, I said, Aaah; these are Scooby Doo birds! (laughs), because I'm a movie person. But people said, Hey! Come and see Ogunde he's shown the witchcraft birds. So if was fun: we all owe our lineage to him. Whatever….. he's the legend. The way he was making his movies, nobody did in so Nigeria.

He shot on 35…, he'd bring white men from London and America for his productions, but very unfortunately, he died. Before he died, he was having a joint production with a Hollywood producer, in the making of Mr. Johnson. Had he outlived that, most of our productions would have been in Hollywood now. We don't have anybody to push us to that level, even up till now. Tunde Kelani is trying though. The day I went for a film festival in South Africa, I said, Aaah! So this is how movies are really supposed to be made (laughs), I'm going to stop until I can do it like them.

Was that why you stopped?

Yes, I stopped and faced TV. And now, Yotomi has got another channel called TV 3 Nigeria.

When did it take off?

We started about two years ago.

What's the station all about?

It's the normal channel like AIT and the rest of them, but it's on the cable. But if you, by any chance come across TV 3 Nigeria, you can forget about the other channels. (laughs).

When would you call your most memorable day in the industry?

Aaah! That's the day the first Yoruba video movie was launched at the National Theatre. They never believed what I was coming up with. We had to get a very big projector and we beamed straight to the wall. Already, people were expecting what they were used to in celluloid. You know, when the first reel finishes, you wait for about two, three minutes to bring in another one.


But with video, it's non-stop. It ran from the beginning to the end. And they could hear the sound clearly and beam the picture also clearly. Someone said, “Aaah! You have created another food for us to begin to eat o! Home video?” Aaah! Congratulations! That's coming to tell you that you have achieved something. And we didn't achieve that because we wanted to make money, like most of them do now. All of them are after money.

You were once banned by the Association of Nigerian Theatre Practitioners. How did you get off the hook?

I was never banned.

What happened?

That was when I started a talent hunt programme. At that time they were expecting that I'd take permission from them, but it wasn't really my project but that of the TV Station. And I wasn't even asking ANTP to come and partake in the project. We were doing that with the possibility of discovering fresh faces for the industry. They believed that I didn't take permission and I told them, No, we don't need permission from anybody. And they had to use my brother, Uncle Jide Kosoko against me. Eventually they suspended me but I never saw any official letter to that effect, so I believed I was not suspended.

http://www.nationalmirrornews.com/mirror/content.php?section=11&readnews=6&story=9393



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