'I Started Nollywood’ — Muyideen Alade AromireBy Wole Ajayi Published: October 31, 2007 Print The round but handsome boss of Yotomi Television, Muyideen Alade Aromire, was a frontline actor and movie producer before delving into cable television business. The light-complexioned Lagos prince, in this interview with WOLE AJAYI, talks about his involvement in the Nigerian movie industry, as well as his experience as a cable TV owner, among others. Enjoy:
I noticed that you left out your title in your introduction. Why? (Laughs) Title is nothing…
You're often referred to as a prince.
You said so.
So where are you from?
I'm from Lagos.
Are you a Lagos prince?
Yes. My forebears are sole owners of Lagos Island and the surrounding lagoon.
Which of the ruling houses do you belong to?
Aromire.
You were known to be an actor and a movie producer. Why did you veer into cable television business?
It's because only television encompasses the whole thing - movie, music, acting and the rest. I studied film and television productions in Cologne, Western Germany. And since I came back, I'd done some crash courses on Acting in London and Western Germany. When I returned, I wasn't interested in a paid employment, so I asked my father for a loan, which he gladly gave, and ever since, I have started movie-making. I pioneered video movie-making.
Along the line, I was looking for challenges. I just wanted to do something that could…I wanted to be different in a way.
Most actors then were not willing to get trained, they were looking at the industry as a short cut to success. Then you have riff-raffs who are not really ready to make artistic statement. If you watch Yoruba movies now, you'll get pissed off. Of course, except in recent times, when Jide Kosoko became ANTP president. He has been trying to make some changes.
But that is not to say there isn't some nice productions from the sector. The likes of Kelani and Wemimo have been doing a lot, don't you think so?
Wemimo started very recently. He came in earlier, released Ododo Eye and went into politics, and then he came back. Wemimo is not a trained movie maker. He just came in to make money just like some others who thought they've got money and could make more in movie.
Most of them are making movies because they want to eat. And movie-making shouldn't be like that. You make a statement with movie. What's happening in Iraq and Iran, Americans had already shot movies about it years back. They're using their movies to make a statement that, “this is America”. When I couldn't realize my vision through the movie, I decided to try it through television. So I started Yotomi Television, which is an all Yoruba Channel. I'm using Yotomi Television to make the Yoruba entity interesting to the outside world.
I want people to say, I'd like to speak Yoruba language.
How has it been so far?
It's been challenging and fun, too.
What problems have you encountered so far?
I don't have any problem. Anything that comes to me in form of a challenge or a problem, I see it as a stepping stone towards going for greater heights. I must tell you, everything that I'm involved in, in terms of entertainment, has been fun to me. You know, you can't do it properly if you don't get to correct one or two mistakes. And without mistakes, there can't be perfection.
Your expectations have been fulfilled?
Definitely! I'm fulfilled.
How old is Yotomi?
We're just four years now.
There's this controversy surrounding the origin of the home videos film in Nigeria. It is believed in some quarters that Living In Bondage is the first movie to come out of Nollywood.
It can't be! Living In Bondage? No, no, no! Go and ask Kenneth Nnebue. Let me tell you, if you can write it properly, Kenneth Nnebue had produced over 40 Yoruba movies before he even thought of producing an Igbo movie. Living In Bondage is an Igbo movie. It is an Igbo language movie. Probably they want to claim that Living In Bondage is the first Igbo movie. Before he dreamt of making that film, he had produced 40 Yoruba films. He started with Aje Ni'ya Mi. And there had been a flourishing movie industry before he came on board. So how can you say he started it.
So who produced the first home video?
I did! I pioneered the industry.
Could you mention the movie you started with?
Ekun. And it's the first Yoruba (home video) movie.
Back then, I remember watching one of your productions entitled Esan at the Theatre. Would that be one of your earliest movies?
No, Esan is a celluloid, it's not video.
Page 1 of 2 | Next Page »
|
|